Cracking the Code on Healthcare - June 10, 2016 and November 3 & 4, 2016 and Cultural Diversity Workshop

You are cordially invited to join us on June 10, 2016 and November 4, 2016 for the next in our series of Cracking the Code on Healthcare events.  Both events will be held at Locust Hill Country Club in Pittsford, New York.

In addition, directly following the June 10th Cracking the Code on Healthcare morning session, we will be offering a Cultural Diversity Workshop.

*CME Certificates and CPE Credits are available for eligible populations for the June 10th and November 4th Cracking the Code on Healthcare events only.

The June 10th event will focus on the topic "Embracing Cultural Diversity and Creating a Healthy Equitable Future".

We believe a better healthcare system is possible; one that truly engages patients and understands cultural and ritual prejudice and the implications to an organization's ethics, policies and responsibilities. And that it is people like you who will make it work. It won’t be easy. Because right now our healthcare system is in the midst of a disruptive and convergent storm of trends, technologies and legislation.

How well organizations keep their patients. How efficiently and effectively they treat them. How well they gather and share information to improve the patient experience across their continuum of care. These will challenge organizations on every level. This session will examine the needs, wants, desires and cultural diversity of the patient and those considerations that can positively affect the overall patient experience.

The June 10th event will feature these two esteemed national thought leaders:

Alicia Fernandez, M.D., is a Professor of Clinical Medicine at the University of California San Francisco and an attending physician in the General Medical Clinic and the Medical Wards at San Francisco General Hospital. Her research primarily focuses on health and health care disparities, and she is particularly interested in vulnerable populations, Latino health, immigrant health, and language barriers. In addition to her research and clinical practice at San Francisco General Hospital, she does a great deal of mentoring for students, residents, fellows, and faculty.

Dr. Fernandez will be followed by Dr. Michael W. Painter, Senior Program Officer, Robert Wood Johnson Foundation.  His work includes identifying cutting edge ideas and investments that could help build a Culture of Health. He and colleagues scour the nation and the world looking for those great ideas that can help us all learn how to build our healthy future.

Included in the June 10th event will be a panel discussion that includes these local diversity experts:

  • Scott Fearing, Executive Director, The Gay Alliance
  • Anthony Kinslow, Associate Vice President for Human Resources and Chief Human Resources Officer, University of Rochester
  • Dr. Scott Smith, Research Associate Professor: Health Care Careers, Rochester Institute of Technology’s National Technical Institute for the Deaf (RIT/NTID)
  • Jim Sutton, Director of Community Medicine, Rochester Regional Health System
  • Richard T. Yarmel, Partner, Harter Secrest and Emery, LLP

The panel will be facilitated by Wade Norwood, Chief Strategy Officer for the Finger Lakes Health Systems Agency (FLHSA).  The panel discussion will include a robust Q&A.

The November 4th event is titled "Innovation in Healthcare; Is There an App for That?".  The program will begin with breakfast at 7:30 AM followed by the formal program at 8:00 AM.  It will conclude at 11:00 AM and will be followed directly by an Apps Fair where members of our community can view demonstrations from numerous healthcare app developers and experience, hands on, the power and value of the latest in healthcare innovation.

The apps will be clustered under three categories of care; Before Care, During Care and After Care and will include topics such as Personal Health, Physicians, Employers, Hospitals and Health Systems, Long Term Care and Community Based.  The Apps Fair will end at 1:00 PM.

The formal program will include these national thought leader presentations:

B. Vindell Washington, MD, MHCM, FACEP, is the Principal Deputy National Coordinator in the Office of the National Coordinator for Health Information Technology (ONC) and provides high-level executive direction and leadership for ONC programs, operations, and policies and advances key Administration initiatives, such as delivery system reform, the Precision Medicine Initiative, and implementation of the Interoperability Roadmap.

Dan Pelino is General Manager, Global Public Sector at IBM.  A native Rochestarian, Dan is a recognized expert in public sector and leads IBM's business in the government, education, healthcare and life sciences industries. He serves on the Executive Committee for the Patient Centered Primary Care Collaborative (PCPCC) and on the Board of Directors of the Healthcare Executive Network (HEN).

The formal program will include a robust Q&A facilitated by Gerald Archibald, CPA, FHFMA, CMCP, Partner, the Bonadio Group.

There will be a special community event on Thursday evening, November 3rd, hosted by the Monroe County Medical Society.  It will include an Apps Fair and a discussion on TeleHealth.  More details to follow.

To register for the June 10 and November 3 or 4 Events click here.

Cultural Diversity Workshop

For 2016 we are also offering a third special event.  Following the June 10th morning Event, Lenora Reid-Rose, MBA, Director - Cultural Competence & Diversity, Coordinated Care Services, Inc. (CCSI), will be facilitating a workshop to help us understand how to operationalize the BIG ideas shared at the morning session.

The workshop is titled "How to Operationalize New Approaches to Embracing Cultural Diversity and Creating a Healthy Equitable Future" will include these topics:

  • Looking through the lens of another
  • Defining organizational policies
  • Implementing changes

The workshop will include a Panel Discussion with these local experts:


  • Dr. Linda Chaudron, MD, MS, Professor of Psychiatry, Pediatrics and Ob/GYN, Associate Vice President and Senior Associate Dean for Inclusion and Cultural Development at the University of Rochester Medical Center
  • Maisha Enaharo, Administrative Director, Department of Pediatrics, Rochester Regional Health System
  • Scott Fearing, Executive Director, The Gay Alliance
  • Dr. Kevin Fiscella, Associate Director of the Rochester Center to Improve Communication in Health, Co-Director of Community Engagement for the Rochester Clinical Translational Science Institute, Co-Director of the Greater Rochester Practice Research Network and HIV Clinical Coordinator for Westside Community Health Center
  • Nancy Miltsch, Registered Nurse, Certified Childbirth Educator, Rochester Regional Health System


The Workshop begins at 11:00 AM and concludes at 3:15 PM.

These knowledge-sharing events seek to bring attention and focus to healthcare topics that impact our community. It is our intention to provide you with the latest thinking as we continue our journey towards Cracking the Code on Healthcare.

Please join us.

* CME Certificates and CPE Credits

CME Certification:

This activity has been planned and implemented in accordance with the accreditation requirements and policies of the Medical Society of the State of New York (MSSNY) through the joint providership of The Rochester Academy of Medicine and NorthStar Network. The Rochester Academy of Medicine is accredited by the Medical Society of the State of New York (MSSNY) to provide continuing medical education for physicians.

The Rochester Academy of Medicine designates this live activity for a maximum of 2.5 AMA PRA Category 1 Credit(s)TM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Please register for CME Certificates at the Registration Table.

CPE Credits:

Sponsor Name and Numbers

Bonadio & Co., LLP- NASBA Sponsor # 112853; NYS Sponsor # 000090

Course Title

Cracking the Code on Healthcare

Course Learning Objectives – June 10, 2016

In this course you will:

• Understand the importance of Embracing Diversity and eliminating disparities of care for our community.

• Understand the latest legislation, strategies and tactics impacting diverse populations, including HIV and LGBTG.

• Understand the organizational and staff impacts of developing appropriate Diversity procedures and legal policies and creating programs to translate them into actionable practices.

• Understand the financial impacts of developing, training appropriate staff and implementing Diversity Programs

Course Learning Objectives – November 4, 2016

In this course you will:

• Understand the socio and economic implications of improving access to affordable, high quality care for all people, especially vulnerable populations.

• Understand the impacts that access to cost and outcome data will have on organizational financial models

• Understand the financial impacts to care providers and patients of the utilization of telemedicine and new technology Apps

Program level



• Basic understanding of finance

• Demonstrated interest in healthcare

• 2 years of experienced in the specific field

Program Agenda and Content- June 10th

8:15-8:45 Embracing Diversity

Presented by: Alicia Fernandez, M.D., is a Professor of Clinical Medicine at the University of California San Francisco

8:45-9-9:15 Creating a Healthy and Equitable Future

Presented by: Dr. Michael W. Painter, Senior Program Officer, Robert Wood Johnson Foundation

9:15-10:20 Panel Discussion facilitated by Wade Norwood, Chief Strategy Officer, FLHSA with Questions and Answers

Program Agenda and Content- November 4th

8:05-8:50 “Is there an App for that?”

Presented by: Dr. Vindell Washington, MD, MHCM, FACEP, Principal Deputy National Coordinator in the Office of the National Coordinator for Health Information Technology (ONC)

8:50-10:00 Using Data to Provide the Best Care Possible

Presented by: Dan Pelino, General Manager, Global Public Sector, IBM

10:00-10:20 Questions and Answers

Advanced Preparation

No advanced preparation is required

Instructional Delivery Method

Group Live

Recommended CPE Credits

TBD in the field of Specialized Knowledge and Applications

Course Registration Requirements

• To register for the conference, please go to:

Refund/ Cancelation Policy

• If a program must be canceled, Bonadio will notify all registered participants as soon as cancellation is known by emailing the address registered. Bonadio will also put a notice of cancellation on its website for courses offered to outside participants. If the program is canceled, a full refund will be issued. If a participant cancels within a reasonable amount of time before a program (more than 24 hours), a full refund will be issued.

Complaint Policy

• For each program, Bonadio & Co., LLP will provide the contact information for the presenters and reviewers and communicate that all questions, concerns, or complaints be directed here. Bonadio & Co., LLP will reply to all such communications in a timely fashion. For more information regarding administrative policies such as complaint and refund, please contact our Professional Excellence Division at (585) 249-2762.

NASBA Statement

Bonadio & Co., LLP is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.

Please register for CPE Credits at the Registration Table.