2020 Speakers

Please scroll down to see an individual speaker bio.

Adam P. Anolik

Adam P. Anolik
Chief Financial Officer and Associate Vice-President, University of Rochester Medical Center

Mr. Anolik joined the Medical Center in 1999 as Director of Financial Operations and assumed his present position of Chief Financial Officer, Strong Memorial and Highland Hospitals and Associate Vice President, University of Rochester Medical Center in 2014. Prior to that time he served as Vice President of Finance and Internal Services at Planned Parenthood of the Rochester/Syracuse Region. Mr. Anolik also served as Senior Vice President and Chief Financial Officer at St. Mary’s Hospital. From 1988 to 1992 he was with the international public accounting firm, KPMG Peat Marwick, where he specialized in audits of universities and health care providers.

Mr. Anolik received a Bachelor of Arts degree in Accounting from Franklin and Marshall College in Lancaster, Pennsylvania. Mr. Anolik currently serves as Chair of the Finger Lakes Visiting Nurse Service, Vice President of the Board of Directors of The Advocacy Center, Chair of the Retirement Committee at the Jewish Home of Rochester and Vice Chair of the Finance Committee of the Medical Centre Insurance Company, Inc.



Gerald J. Archibald

Gerald J. Archibald
CPA, FHFMA, CMCP, Partner, The Bonadio Group

Jerry is the partner in charge of the Healthcare/Tax-Exempt Central Division of The Bonadio Group. He began his career with Arthur Andersen & Co., where he spent 12 years before joining The Bonadio Group in 1986. Jerry has over thirty five years of experience in providing business advisory, assurance, compliance, and consulting services to healthcare, tax-exempt, and government clients. He has provided services to more than 300 tax-exempt, municipal, and healthcare organizations in his career. Jerry is certified as a Fellow in the Healthcare Financial Management Association and as a Certified Managed Care Professional.

His expertise in the health and human service industries has provided him with a unique perspective of all aspects of health and human service delivery systems. He has been involved extensively in health and human service client engagements, which involve the evaluation, assessment, and implementation of operating improvements. A unique aspect of Jerry's experience allows him to provide ongoing consulting and support services to organizations both during and after implementation of strategies and recommendations. His work does not end with the design and implementation phase. Jerry has written a monthly column on non-profit management strategies for the Rochester Business Journal for the past fifteen years and the Central New York Business Journal for the past three years. He is currently the editor of the Thomson Reuters publications entitled Nonprofit Controller’s Manual and Corporate Controller’s Manual. Jerry received his BS degree in accounting from St. John Fisher College in 1974. He is a member of the American Institute of Certified Public Accountants, the New York State Society of Certified Public Accountants, and the Healthcare Financial Management Association, of which he was a past president. He has served and continues to serve his community as an Honorary Board member of the School of Holy Childhood, Board Chair of the Mary Cariola Children’s Center, Advancement Committee of Bishop Kearney High School, and Allocations Committee and Agency Staff Training Committee of the United Way.



John Auerbach, MBA

John Auerbach, MBA
President and CEO of Trust for America’s Health (TFAH)

John Auerbach is president and CEO of Trust for America’s Health (TFAH). As such he oversees TFAH’s work to promote sound public health policy and make disease prevention a national priority. Over the course of a 30-year career he has held senior public health positions at the federal, state, and local levels. As Associate Director at the Centers for Disease Control and Prevention (CDC) he oversaw policy and the agency’s collaborative efforts with Centers for Medicare and Medicaid Services, commercial payers, and large health systems. During his six years as the Commissioner of Public Health for the Commonwealth of Massachusetts, he developed innovative programs to promote health equity, combat chronic and infectious disease, and support the successful implementation of the state’s health care reform initiative. As Boston’s health commissioner for nine years, he directed homeless, substance abuse, and emergency medical services for the city as well as a wide range of public health divisions.

Mr. Auerbach was previously a professor of practice in health sciences and director of the Institute on Urban Health Research and Practice at Northeastern University; program director of one of the country’s first community health centers; and an administrator in a clinical training program at a tertiary care safety-net hospital.



Linda Becker

Linda Becker
President and Founder, NorthStar Network

As an innovative leader and the founder of NorthStar Network, Linda Becker is passionate about making a lasting impact that radically improves the quality and cost of healthcare for all Americans.

Linda began her 24 year corporate career at Xerox as the vice president/general manager of their $2.4 billion worldwide color business. Her first foray into healthcare was when she assumed the positions as corporate vice president and general manager in Kodak’s Health Imaging Division, now known as Carestream. Linda led a team of 4,000 people responsible for their digital business which included Computed Radiography, Digital Radiography, PACS, Electronic Medical Records, as well as software and detectors for digital Mammography.

Linda left Kodak to build Greater Rochester Enterprise, a regional economic development community resource created to attract new businesses to the region. As the Chief Operating Officer, she recognized the importance of healthcare as a driver for economic development.

In 2002, Linda assumed a role on the Board of Directors of Rochester General Hospital System, an integrated healthcare system comprised of seven entities providing healthcare services for the Rochester community. She is now serving her sixth term as Chairman of the Healthcare Services Board and provides support for Rochester General Hospital, Rochester General Ambulatory Division, Hill Haven Nursing Home, Elder One, a pace program for Seniors, Behavioral Health organization and a large physician medical practice. Linda was a member of the Joint Affiliation Team comprised of senior leaders from Rochester General Health System (RGHS) and Rochester Institute of Technology (RIT). The charter of the team is to create the Institute of Healthcare Science and Technology, a new college at RIT that opened September 2011 with 900 students.

NorthStar Network is a single source of knowledge about the “New Business of Healthcare”. The organization coordinates events and on line learning on topics relevant to the Business side of Healthcare. Realizing that the patient is the NorthStar, the organization embraces the needs of patients to guide the work that they do. Her network is comprised of over 100+ well known industry experts that share her passion to help build a better healthcare system in the United States.

Linda is a past recipient of the Athena Award and Women in Technology.

Linda resides in Rochester and has been married to Larry Becker for 31 years. She is the proud mother of David and Jeffrey.



Albert Blankley, MS

Albert Blankley, MS
Chief Operating Officer, Common Ground Health

An agency staff member since 2013, Albert Blankley oversees research and analytics at Common Ground Health and the reviews for the State Certificate of Need (CON) process and the region’s Community Technology Assessment Advisory Board (CTAAB). The board examines new health care technology, hospital expansions and other major expenditures to ensure that additional investments provide community benefits and do not, for example, unnecessarily duplicate existing resources. CTAAB’s work is supported by Common Ground Health research and staff.

Blankley in 2014 led the preparation of a Community Needs Assessment for our major hospital systems. The assessment, which received a perfect score from New York State, helped to identify ways to improve the health of Medicaid patients and to reduce preventable emergency room visits and hospital stays.

Blankley brings to his planning and CTAAB positions expertise in data mining, experience in the insurance industry and training in the biological sciences and public policy. He was an analyst and administrative policy developer for Excellus Blue Cross Blue Shield of Rochester, where he developed complex claims data analyses and oversaw the development of numerous policies. His major projects included a Radiation Oncology initiative in which he worked with clinicians to develop best practices based on insights from insurance records and health outcomes.

Earlier, Blankley provided public health research for Mithoefer Center for Rural Surgery in Cooperstown, New York, where he lead an analyses of several rurally focused health care initiatives, including a review of the appropriate use of locum tenens surgeons in rural areas. In addition to his responsibilities at Common Ground Health, Blankley teaches ethics, values and public policy at the Rochester Institute of Technology. He is also a member of The Children’s Agenda Policy Committee and a Certified EMT in New York State.

He earned a Master of Science in science technology and public policy and a bachelor’s in biology, both from RIT. Blankley lives in the Highland Park Neighborhood of City of Rochester with his wife, Kiersten and their son, Owen.



Bob Bourg

Bob Bourg
Senior Vice President, Human Resources, St. Ann’s Community

St. Ann’s Community serves more than 3,000 people per year in the 500+ bed senior care centers in Rochester and LeRoy. With 1,200 employees and more than 2,000 volunteers, service is always at the center of Bourg’s attention. He worked with the St. Ann’s CEO to refresh the organization’s strategic framework, making sure People became its core.

In every initiative Bourg has put forth since taking on his role in HR, people have been at the forefront. He works tirelessly to ensure his team has a strong sense of empathy and understanding of what is happening with employees. He encourages leadership rounds where the HR team connects with employees, taking time to get to know them, their needs and pain points.

As a result, Bourg has implemented several programs that directly support employees as well as the organization’s bottom line by decreasing turnover and absenteeism. For example, he set up a summer camp program so employees had a safe and reliable place to bring their children during school breaks. This mitigated the worry for parents, while also allowing them to maintain the St. Ann’s high standards of care. The success of the summer camps spurred the creation of additional school break programs. Building on that success, Bourg is also implementing a low-cost diaper purchase program for employees with young children, and a school supply drive where employees can get necessary supplies at little to no cost.

Bourg also created the St. Ann’s Academy Group – an eight-month career development program that identifies high potential employees who can be groomed for leadership positions. To date, more than 100 employees have completed the Academy. In the five years since the program started, more than 20 participants have been promoted successfully into leadership roles, and retention rates are higher than the average rates across the organization.



Thomas Crilly

Thomas Crilly
Senior Vice President, Chief Financial Officer, Rochester Regional Health

Tom Crilly is Senior Vice President and Chief Financial Officer at Rochester Regional Health. Crilly had held the position of Vice President and Corporate Controller since 1999. He joined Park Ridge Health System in 1991 as Director of Accounting.

Crilly received his bachelor's degree in Accounting from St. Bonaventure University. He is a certified public accountant and a certified fellow in the Healthcare Financial Management Association (HFMA). Crilly has held a number of leadership positions within HFMA, and is a past President of the Rochester Regional Chapter.

Crilly is also a board member of many local organizations, including Camp Stella Maris, Nazareth Schools, Make-a-Wish-Foundation, and Western New York Hospital Risk Management Group.

Crilly lives in Rochester with his wife, Claire, and their six children.


Maria Cristalli
President and Chief Executive Officer, Hillside Family of Agencies

While Maria was a student, she worked in a number of diverse roles. In college, she worked as a nursing aide in several nursing homes. She enjoyed supporting older adults especially those individuals whose family members were not actively involved in their daily care. In addition, she worked as a lab assistant for her biology professor studying mitochondrial activity of ‘Neurospora crassa’ (aka red bread mold). She worked as a teaching assistant for an epidemiology course in graduate school.

Maria began her career at Hillside as the Analysis Coordinator in the Quality Department in July 1991. She had responsibility for data analysis and leading quality improvement teams. Then, she participated in Hillside’s Transformation project from 1995 – 1996 serving as a member of Hillside’s Shared Vision and Redesign teams. Following Transformation, she worked in the Corporate Consultancy as Project Manager. In December 2003, Maria was appointed to the role of Chief Strategy & Quality Officer, in January, 2017 she was appointed Chief Operting Officer and was promoted to her current role in December, 2018.



Andrea DeMeo

Andrea DeMeo, MBA
President and Chief Executive Office, Trillium Health, Inc.

Trillium Health, 259 Monroe Ave., Rochester, is the former AIDS Care. It has expanded its mission to include HIV-negative patients, including women and the LBGT community. Trillium has other offices in Bath, Steuben County; Geneva, Ontario County; and on Central Avenue in Rochester.

DeMeo has worked at the medical center for 15 years. Previously, she was chief operating officer of the Visiting Nurse Service of Rochester & Monroe County, where she began as agency administrator and director of quality management, according to a statement from Trillium Health.

DeMeo has run UR’s annual United Way campaign since 2006. She serves on the board of directors of the United Way of New York State and the board of directors of the Greater Rochester Chapter of the American Red Cross.



Jill Eisenstein

Jill Eisenstein
President & Chief Executive Officer, Rochester RHIO

Jill Eisenstein was appointed in February 2016 after a nationwide search took place for a successor to Founding Executive Director Ted Kremer. Jill joined the RHIO in 2006 as an associate director and manager of business operations with multi-disciplinary oversight of financial, marketing, and human resource services. This included collaborating with hospitals, health plans, physician groups and employers across the 13-county region served by the organization, as well as being the liaison to the Health Information Technology Evaluation Collaborative.



Jake Flaitz

Jake Flaitz
Director of Benefits, Paychex

Jake Flaitz, Director of Benefits at Paychex, is responsible for managing the company’s comprehensive benefits programs, including the company’s nationally recognized Active Health wellness initiative.

Jake is active in community health care issues in Rochester, New York. He is a member of the Rochester Business Alliance’s Health Care Planning Team and the Rochester Regional Health Information Organization’s (RHIO) Management Committee.

Jake is a member and current chairperson of the Rochester Community Technology Assessment Advisory Board (CTAAB), a member and chair-elect of the Finger Lakes Health System Agency’s Board, and a board member of the National Business Group on Health’s Institute on Innovation in Workforce Well-being.



Terry Fullmer, PhD, RN, FAAN

Terry Fulmer, PhD, RN, FAAN
President of The John A. Hartford Foundation

Terry Fulmer, PhD, RN, FAAN, is the President of The John A. Hartford Foundation in New York City, a foundation dedicated to improving the care of older adults. Established in 1929, the Foundation has a current endowment of more than half a billion dollars. She serves as the chief strategist for the Foundation and was recently recognized for her leadership as one of the top 50 Influencers in Aging by PBS’s Next Avenue, the premier digital publication dedicated to covering issues for older Americans. Dr. Fulmer is an elected member of the National Academy of Medicine. She previously served as Distinguished Professor and Dean of Health Sciences at Northeastern University. Prior to that, she served as the Erline Perkins McGriff Professor and Dean of the New York University College of Nursing. She received her bachelor's degree from Skidmore College, her master's and doctoral degrees from Boston College and her Geriatric Nurse Practitioner Post-Master’s Certificate from NYU. She completed a Brookdale National Fellowship and she was the first nurse to serve on the board of the American Geriatrics Society and was the first nurse to serve as President of the Gerontological Society of America.

Dr. Fulmer is nationally and internationally recognized as a leading expert in geriatrics and is best known for conceptualization and development of the national NICHE program and research on the topic of elder abuse and neglect, work that has been funded by the National Institute on Aging and the National Institute of Nursing Research. She is a Trustee for the Josiah Macy Jr. Foundation, Springer Publishing Company, the Bassett Healthcare System, and is co-chair of the National Academy of Medicine’s Forum on Aging, Disability, and Independence. She previously served as the Chair of the National Advisory Committee for the Robert Wood Johnson Foundation Executive Nurse Fellows Program, and held board positions at Skidmore College, the Institute for Healthcare Improvement, the Geriatrics and Gerontology Advisory Committee for the U.S. Department of Veterans Affairs, and the Advisory Board for Hong Kong Polytechnic University School of Nursing. She is the recipient of prestigious awards, including the 2017 American Society on Aging Rosalie S. Wolf Award for her body of work on elder abuse. In 2016, she received the 2016 Award for Exceptional Service to The New York Academy of Medicine for her distinguished service on the Academy’s Board of Trustees, including as vice-chair and for her active engagement in the policy work of the Academy, especially its Age-friendly NYC initiative. She has been honored with invitations for named lectureships from noted universities. She has held faculty appointments at Columbia University, where she was the Anna C. Maxwell Chair in Nursing, and she has also held appointments at Boston College, Yale University, and the Harvard Division on Aging at Harvard Medical School. She has served as a visiting professor of nursing at the University of Pennsylvania and Case Western Reserve University.

She is a Distinguished Practitioner of the National Academies of Practice and currently an attending nurse and senior nurse in the Yvonne L. Munn Center for Nursing Research at the Massachusetts General Hospital and an attending nurse at Mount Sinai Medical Center in NYC. Her clinical appointments have included the Beth Israel Hospital in Boston, the Massachusetts General Hospital, and the NYU Langone Medical Center. She is a Fellow of the American Academy of Nursing, the Gerontological Society of America, and the New York Academy of Medicine where she served as vice-chair. She has authored over 150 peer-reviewed papers and edited 10 books.



Christine Goertz, DC, PhD

Christine Goertz, DC, PhD
Professor, Department of Orthopaedic Surgery, Duke University Medical Center and Director of System Development and Coordination for Spine Health

Dr. Goertz, D.C., Ph.D., received her Doctor of Chiropractic (D.C.) degree from Northwestern Health Sciences University in 1991 and her Ph.D. in Health Services Research, Policy and Administration from the School of Public Health at the University of Minnesota in 1999. On October 1 she will join the team in the Department of Orthopaedic Surgery, Duke University Medical Center as a full professor and Director of System Development and Coordination for Spine Health. Currently she serves as the CEO of the Spine Institute for Quality and an Adjunct Professor in the Department of Epidemiology, College of Public Health at the University of Iowa.

Previously she was Vice Chancellor of Research and Health Policy at Palmer College of Chiropractic for eleven years. Dr. Goertz Her 25-year research career has focused on working with multi-disciplinary teams to design and implement clinical and health services research studies designed to increase knowledge regarding the effectiveness and cost of complementary and integrative healthcare delivery.

She has extensive experience in the administration of Federal grants, both as a PI and as a program official at the National Institutes of Health (NIH). Dr. Goertz has received nearly $32M in federal funding as either principal investigator or co-principal investigator, primarily from NIH and the Department of Defense, and has authored or co-authored more than 100 peer-reviewed papers. Her primary area of focus is the investigation of patient-centered, non-pharmacological treatments for spine-related disorders. Dr. Goertz is a former member of the NIH/NCCIH National Advisory Council and currently serves on the Board of Governors for the Patient Centered Outcomes Research Institute (PCORI), where she has assumed numerous leadership roles. In September 2018 Dr. Goertz was appointed to a 3-year term as Vice Chair of the PCORI Board by the Comptroller General of the United States.



Chris Gorecki

Chris Gorecki
Executive Vice President and Chief Financial Officer, Excellus BlueCross BlueShield

Chris Gorecki joined Excellus BlueCross BlueShield in 2014 as the Senior Vice President of Finance. He has over 25 years of finance leadership experience in the healthcare industry. His leadership in healthcare includes positions as Vice President and Corporate Controller for Blue Shield of California and Finance Officer for CIGNA Healthcare’s Western Region. He began his career at Price Waterhouse.

Chris holds a BS/BA degree with a major in Accounting from Western New England College and is licensed as a CPA in Massachusetts. He is a board member of the American Diabetes Association in Rochester and was chairman for the 2017 Rochester Tour de Cure.

Chris and his wife live in Penfield, NY, have two adult children and five dogs. He enjoys running and participating in half marathons.



Dr. Drew Harris

Drew Harris, DPM, MPH
Director of the Health Policy and Population Health Programs, The Thomas Jefferson University School of Population Health

Dr. Harris’s diverse career in clinical care and population health began as a podiatric physician specializing in the treatment of lower extremity wounds and diabetic complications. After obtaining his MPH, he joined the University of Medicine and Dentistry of New Jersey (UMDNJ) as an academic administrator and then Assistant Professor in the UMDNJ School of Public Health. He served as the Assistant Director of the UMDNJ New Jersey Center for Public Health Preparedness (NJCPHP) where he conducted education, training and research on a variety of public health topics including public health law, assessment and preparedness through grants with the CDC, New York City Department of Health and Mental Hygiene, the New Jersey Department of Health and Senior Services, and other state and federal agencies and private foundations. At the NJCPHP, Dr. Harris conceived and directed the center’s Public Health Leadership for Emergency Response (PHLIER) program—an eight-month fellowship program for emerging public health leaders.

After leaving his full-time position at UMDNJ to lead the NJ Association for Biomedical Research, an organization devoted to advancing animal research training and awareness, he continued on as an adjunct assistant professor in the UMDNJ-NJ Medical College where he has been active in curriculum development and regional population health promotion.

Dr. Harris founded the NJ Public Health Institute, an organization devoted to health research and advocacy. As NJPHI’s lead, he testifies regularly on high-priority public health issues including health care reform, vaccine mandates and water fluoridation and is actively engaged in numerous health coalitions involved in statewide campaigns to guarantee universal access to health care; ensure high vaccination rates; control diabetes, obesity and tobacco use; address the public health impact of climate change; and remove barriers to community-based research.

He served as past president of the New Jersey Public Health Association and member of the American Public Health Association Executive Board, where he chaired the Strategic Planning Committee. Other activities include a stint as a talk show host for HouseCalls, a radio call-in show that focused on health care and public health topics.

As Program Director for the Master’s Program for Health Policy at JCPH, he oversees the program and teaches the Essentials of Population Health, Health Policy: Analysis and Advocacy and Capstone Seminar courses. He is also Program Director for JCPH's new MS degree in Population Health and led the team that defined the curriculum for this emerging field.

Dr. Harris's research interests lie at the vital nexus of population health science and practice, public policy and politics. He is particularly interested in challenging students to see and apply health policymaking in a broader political and social framework, as well as understanding the impact of various social, cultural, physical and genetic determinants on population health.



Bob Henderson

Robert C. Henderson, Ph.D.
Principal Consultant, The Henderson Consulting Group

Robert Henderson serves as Principal Consultant for The Henderson Consulting Group—specializing in the development of high performance organizations and providing services in management consulting, organization development, executive coaching, leadership, change management and strategic planning. His clients have included CEOs and executive officers of such companies as American Express, AT&T, BP/Amoco, General Electric, Hallmark, Exxon, Memorial Hospital, Prudential, Rochester General Health System, Ohio Health, United Technologies, and Xerox, as well as the Chicago White Sox. His design and implementation of the “Wegmans Way to Manage” Program was an important element in Wegmans Food Markets being named # 1 on the list of “100 Best Companies to Work For” by Fortune Magazine.

Dr. Henderson is also a member of the development team of the Baharicom Development Company, co-builder of the Africa Coast to Europe (ACE)/Uhurunet submarine cable system. In its planned configuration, the 17,000-km-long fiber optic cable will stretch from France to South Africa and will be operational in the first half of 2013, connecting 18 countries to the Internet. The ACE/Uhurunet network will be a key driver of Africa’s social and economic growth, providing the region’s highest capacity submarine network. Under Dr. Henderson’s direction, Baharicom will establish philanthropic broadband capacity endowment to provide free connectivity to thousands of schools, universities and health care programs that cannot otherwise afford it.

Dr. Henderson is a member of the Board of Directors of the First Bank & Trust of Evanston, Illinois. He is Chairman of FBTE’s Investment Trust Committee and is a member of the Loan Committee. He served as Vice President of Board of Directors of the American Dental Association Foundation and chairs the Fund Development Committee for Give Kids a Smile, a national program that provides free comprehensive oral health care for over 400,000 children a year. He also served as oversight Board member of Health for Humanity, philanthropic healthcare organization-­providing medical services in Africa, China, Eastern Europe, South America and the United States.

He was Co-Founder and an Executive Officer of Air Atlanta, the first commercial jet airline in United States aviation history owned by African Americans.

Dr. Henderson was appointed a United States Federal Commissioner on the Martin Luther King Jr. Federal Holiday Commission. At the invitation of President Bill Clinton he spoke to a White House Conference on Social and Economic Development and participated in a series of White House meetings on development strategy focusing on international debt reorganization and food security. He designed and led meetings of California Supreme Court members, judges, and lawyers to establish a California State Supreme Court Commission on Race and Ethnic Bias.

Robert Henderson holds a doctoral degree in Education from the University of Massachusetts, Amherst, and lives in Chicago with his wife, Paula, an artist and adjunct professor at the School of the Art Institute. The Henderson’s have three adult children.


Nick Hines

Nick Hines
Healthcare Leader, Americas Division, Center for Creative Leadership

Nick has served in multiple c-suite leadership roles within the healthcare business development, strategy and operations functions. He has managed $100 million P & L business units, regional teams of two-hundred staff, and driven healthcare program development including a Lean Six Sigma Institute. Most recently, he formed and led his own strategy consulting firm where he helped transform organizational performance, while improving processes, developing operational systems, and improving service delivery through leveraged relationships and high-performing teams.

Currently, Nick leads the healthcare vertical team, and is responsible for developing a laser-focused business, sales, research and marketing approach to CCL’s role in meeting the demands of the industry, and driving culturally competent patient care models where the healthcare industry and leadership development intersect.



Gary Keith

Gary D. Keith
Vice President and Regional Economist, M&T Bank

Throughout a 30-year career at M&T Bank, Gary D. Keith has provided economic research and analysis support to M&T’s executive management and commercial banking business units.

In addition to giving frequent updates to business and trade groups, he holds regular discussions with M&T commercial customers, helping to tie together the economic variables that describe the macro economy with real world decisions that businesses make every day.

Mr. Keith has a BS degree from Niagara University and an MBA from the State University of New York at Buffalo.

In addition to his economic analysis role, Mr. Keith also manages the bank’s commercial market research department.



Ken Kudla

Kenneth Kudla
Senior Vice President, NorthStar Network

Ken is an experienced business professional having spent 39 years at Xerox Corporation in a variety of communications and marketing positions, the last years project managing a number of major repositioning and marketing initiatives.

Between January, 1999 and May, 2000 Ken was responsible for project managing a large and complex repositioning and marketing initiative, Xerox at Drupa 2000, visited by over 80,000 prospects and customers. Another was a repositioning of Xerox in the office market space. This launch event included a traveling roadshow that was taken to over 100 cities in 7 countries and presented to over 18,000 customers.

Ken joined NorthStar Network in 2009.

He received his degree in Communications from Rochester Institute of Technology.  He has a home on one of the Finger Lakes where he lives with his wife Diane.



Kate Lennon

Kate Lennon
Senior Consultant, Willis Towers Watson

Kate Lennon is a Senior Consultant in the Health and Group Benefits division of Willis Towers Watson. Kate works with large employers to develop their health care benefits strategy, including design, vendor selection, financial management, and compliance. She is the primary day-to-day contact for her clients, and is responsible for new business development in the upstate/Western New York region. Kate earned a BA in Health and Society from University of Rochester in 2005, and has been with Towers Watson since graduation.



Lisa Marcello

Lisa Marcello
Executive Vice President/Chief Financial Officer, Episcopal SeniorLife

Lisa has served at Episcopal SeniorLife Communities for 18 years, and is an experienced and trusted member of the senior leadership team. Prior to coming to ESLC, she worked at The ARC of Monroe County for a decade and five years in public accounting. Her role at ESLC includes business strategy, development, capital asset management, investment management, new business integration and all compliance reporting. She directly supervises the Controller (finance, payroll, purchasing), Revenue Manager, Director of Information Technology and the Director of Employee Relations. Lisa received the 2010 LeadingAge, NY Professional of the Year Award, one of the Association’s highest awards for her leadership and commitment to long-term care, and was the first recipient of the Loren J. Ranaletta Award of Honor at ESLC. Lisa is invested in the Rochester Community and has served on various local and statewide boards and committees including The Sojouner House, Pathstone and LeadingAge, NY.



George Maszle

George Maszle
Senior Associate and Vice President, Business Process Management, Air Academy Associates

George has over 35 years of business experience in various leadership and consulting positions focused on improving organizational performance and strategic alignment. His experience includes support to large-scale services organizations and healthcare networks, including the VA New England Network of Medical Centers. While Vice President of Business Excellence and Director of Lean Six Sigma at Xerox Corporation, George worked with the CEO and Division Presidents to provide leadership in business improvement across all operations and geographies.

George earned a Bachelor of Science degree in Electrical/Electronic Engineering from the Rochester Institute of Technology and an MBA from the University of Rochester, Simon School of Business. Additionally, George is Lean Six Sigma Black Belt and Green Belt trained and holds a Certificate of Process Mastery from the Michael Hammer process management curriculum. He regularly conducts leadership workshops on these topics and has been a key presenter at various Six Sigma conferences



Dr. Elizabeth Meeker, PSYD 

Elizabeth Meeker, PSYD
Vice President, Consulting Services, Coordinated Care Services, Inc., (CCSI)

Elizabeth Meeker, PsyD is Vice President of Consulting Services which brings together an expanding array of technical assistance and consulting services. She leads a team of professionals with expertise in performance measurement and quality improvement, strategic analytics, cultural competence and health equity, and practice transformation to improve outcomes and sustain change. Elizabeth is a seasoned consultant working with a broad range of healthcare and human service organizations to implement and integrate practice change initiatives including Community Schools and Trauma Responsive practices. She is also an Adjunct Faculty for the Rochester Institute of Technology’s Clinical Psychology Doctoral Internship program and a Qualified Teacher through UC San Diego Center for Mindfulness and teaches Mindfulness Based Stress Reduction with a particular focus on enhancing staff wellness . In addition to her administrative and consultation work, Dr. Meeker is a licensed clinical psychologist and has a private clinical practice specializing in children, adolescents and young adults. She completed her pre-doctoral training at Hutchings Psychiatric Center in Syracuse, NY. She received her PsyD in Clinical Psychology from Indiana State University; a MS in Psychology from Indiana State University; and a Bachelor of Arts in Psychology from Wellesley College.



Dr. Michael Mendoza

Michael D. Mendoza, MD
Commissioner of Public Health for Monroe County, NY and Associate Professor in the Departments of Family Medicine, Public Health Sciences, and Nursing at the University of Rochester School of Medicine and Dentistry

Dr. Mendoza joined the University of Rochester in 2009. Prior to then, he served as Clinical Assistant Professor of Family Medicine at The University of Chicago and saw patients as a National Health Service Corps Scholar in federally-qualified health centers on Chicago's South Side. His clinical interests include prevention and management of chronic illness, particularly cardiovascular disease and diabetes. He has a strong interest in advancing primary care through innovation, and promoting quality in ambulatory settings with the goal of narrowing health disparities for underserved and minority populations.

Dr. Mendoza is a recognized educator and writer. He has been named "Teacher of the Year" by the Illinois Academy of Family Physicians and is Co-Editor of "First Aid for the Family Medicine Boards". His scholarly interests include studying and implementing practice-based innovations that promote quality and patient safety in underserved clinical settings. His prior research focused on pay-for-performance incentive programs in underserved settings and the effects of community-based faculty development on the quality of medical student education.

Originally from Chicago, IL, Dr. Mendoza received his undergraduate and medical degrees from The University of Chicago. He received his Masters Degree in Public Health from The University of Illinois - Chicago where he studied school-based educational interventions to address high risk behaviors among inner city children and adolescents, and he obtained his Masters Degree in Business Administration from the University of Rochester. He completed his residency training in Family and Community Medicine at the University of California - San Francisco, and served an additional year there as Chief Resident. He completed a Fellowship Program in Resident Teaching at UCSF and the Certificate Program in Biomedical Informatics at the Oregon Health and Science University. In his spare time, Dr. Mendoza enjoys running, cycling, and photography.




David Mitten

David Mitten, MD
Professor of Orthopaedics & Biomedical Engineering, Director, University of Rochester Health Lab, University of Rochester Medical Center

Dr. Mitten's clinical practice includes all aspects of hand and wrist surgery as well as peripheral nerve surgery and microsurgery. He has a special expertise in surgical treatment of pediatric hand conditions, reconstructive surgery for arthritic and traumatic disorders of the hand and wrist, as well as upper extremity nerve disorders.

Dr. Mitten received his medical degree from the University of Rochester School of Medicine and Dentistry and completed a residency Orthopaedic Surgery at URMC and a Fellowship in Plastic and Reconstructive Surgery at UCLA. He is certified by both the American Board of Orthopaedic Surgery and the American Board of Plastic Surgery. Dr. Mitten is an Associate Professor in the Department of Orthopaedics and Rehabilitation at the University of Rochester Medical Center.



Wade Norwood

Wade Norwood
Chief Executive Oficer, Common Ground Health

Rochester native Wade Norwood has held leadership positions in the community for more than three decades, including roles in public service, education and health care. In management at Common Ground Health since 2006, Norwood has been central to the nonprofit’s strategic planning process, pushing the organization to become a more effective change agent for all Finger Lakes region residents, especially those most at risk. He also spearheaded the organization’s efforts to engage underserved populations in health improvement, championing the creation of the African American Health Coalition, the Latino Health Coalition and the Partnership for Access to Healthcare, and providing ongoing support for these and other engagement initiatives.

His leadership roles at the state and local level include co-chairing the New York State Health Department’s workgroup on health care workforce and co-chairing with Congressman Joseph Morelle the region’s Systems Integration initiative, a cross-sector effort to integrate services and data for families affected by poverty. As a member of the Finger Lakes Regional Economic Development Commission, Norwood helps to guide funding for economic-development, job-development and anti-poverty efforts across the region. He also is a decision maker for the Greater Rochester Health Foundation’s healthy-futures advocacy strategy.

From 1990 to 2005, Norwood served as a Rochester City Council member and chair of the council’s Committee on Housing and Community Development. During his tenure, he proposed and developed several new programs in housing, neighborhood development and police oversight.

Since 2009, Norwood has served as an at-large member of the New York State Board of Regents, which oversees all public education in the state from kindergarten through university. A leader in Rochester’s faith community, he is president and senior pastor at the Holy Jerusalem Spiritual Church.

Wade Norwood is a graduate of the University of Rochester, where he received his bachelor’s degree in political science. He and his wife, Lisa Hardy Norwood, reside in Rochester’s 19th Ward neighborhood. They have two adult children.



Patrick Pullano

Patrick Pullano
Attorney & Counselor, The Law Offices of Pullano & Farrow, PLLC

Patrick Pullano, a founding member of the firm, provides counsel to a wide range of health care providers, including nursing homes, hospitals, physician organizations, and individual physician practitioners. His experience includes the following:

  • Advising skilled nursing facilities and other health care clients on issues concerning resident admission,third-party medical assistance coverage (Medicare and Medicaid), and reimbursement matters.
  • Advising and representing physicians and other health care providers in all aspects of their business and corporate transactions, including representing physicians in their employment agreement negotiations with prospective employers and in the purchase and sale of their medical practices.
  • Reviewing and drafting admission and vendor service agreements for health care clients.
  • Attending agency hearings regarding medical assistance eligibility issues and representing clients in the negotiation and litigation of health care matters.
  • Advising clients on matters of regulatory compliance with federal and state fraud and abuse laws and in the development of compliance programs, including HIPAA compliance programs.

​Mr. Pullano graduated from Albany Law School, J.D., cum laude, 1995 and University of Rochester, B.A., summa cum laude, 1992.



Brian Reh

Brian Reh
President and Chief Executive Officer, Gorbel, Inc.

Brian currently serves as President and CEO of Gorbel Inc. in Fishers, NY USA. Gorbel was founded in 1977 and is a manufacturer of overhead material handling equipment. Brian solely represents the second family generation of Gorbel. The company has facilities in New York, Alabama, Michigan and Tianjin (China). Brian is passionate about responsible, profitable growth and enjoys spending his professional time seeking, testing and building new business opportunities.

Brian has been with Gorbel for 14 years. Prior to coming to the business he worked in a variety of industrial engineering and manufacturing leadership roles at General Electric’s (GE) Power Systems and Aircraft Engine business units. He spent time with GE in New York, California and Florence (Italy).

Brian is an active member of the Material Handling Industry of America (MHIA) where he has served in leadership positions of the EASE (Ergonomics Assist and Systems Equipment) Council and MMA (Monorail Manufacturers Association).

Brian has been an active member of the Young Presidents Organization (YPO) Empire State chapter since 2003. Brian volunteers his time with the PENCIL Partner program (Rochester City School District), the ClaireBear Foundation and the Victor High School Global Competence Committee.

Brian has a degree in Mechanical Engineering from Union College and a MBA from Harvard Business School.

Brian is happily married to Gayle Reh and they have three children; Nolan, Adam and Anna.

For leisure Brian enjoys family travel, cycling, running, swimming, triathlons and any time outdoors.



Lisa Smith

Lisa Smith
Owner and President, Eagles Wings Consulting

Ms. Smith is the owner and president of Eagles Wings Consulting. Ms. Smith has extensive expertise working with senior management teams in healthcare, both from the health insurer and the healthcare provider perspective. She specializes in healthcare financing and business management, with a proven ability to manage diverse insurance products, develop financial strategies and policy guidelines, and direct a team of healthcare professionals towards cost effective and quality-driven care. She is highly experienced in rating and underwriting, data analysis, budgeting, forecasting, provider compensation, financial and operational bench marking, and all aspects of contracting, including rate negotiations. Ms. Smith also has experience in strategic planning, managed care education, and product development.

Recently Ms. Smith was Senior Manager at The Camden Group working with clients on a national basis and has returned to independent consulting through Eagles Wings Consulting in 2012. Ms. Smith served as president and founder of Eagles Wings Consulting. Before she founded Eagles Wings, Ms. Smith spent six years working for Greater Rochester Independent Practice Association (“GRIPA”). As chief financial officer she was accountable for all finance and business operations for this $313 million Rochester Top 100 company. Ms. Smith also worked at Excellus Blue Cross Blue Shield for over 13 years and was promoted through a succession of progressively more responsible positions, including serving as Manager, Actuarial Services Department for three years. During her 20 years of service at GRIPA and at Excellus BlueCross BlueShield, Ms. Smith negotiated full-risk, partial-risk, and non-risk payment arrangements and contracts between payers and providers. She also designed, developed, and implemented a variety of managed-care benefit products.

Ms. Smith is currently an Adjunct Professor at Roberts Wesleyan College for the Masters in Health Administration program. She is also President of the Rochester chapter of New York Medical Group Management Association and a member of the Education Committee of the Rochester Chapter of the Health Care Financial Management Association. Additionally she is a member of the Webster Central School District Board of Education and the Board Vice President of the Perinatal Network of Monroe County.

Ms. Smith received her bachelor’s degree from Rochester Institute of Technology in Rochester, New York and a master’s in business administration from the University of Rochester, Rochester, New York.



Yoni Stern

Yoni Stern
Partner and Senior Vice President, Business Development, Systematic Inventive Thinking

Yoni is a Partner at SIT and SVP Business Development. Since 2001, he has pioneered the strategic development of the SIT approach with multinationals helping them achieve breakthrough results while developing an organizational culture of innovation. He combines a profound academic knowledge of the SIT methodology with a deep insight into how innovation can help to solve corporate issues and problems.
As a senior consultant and facilitator of the SIT method, he has worked virtually everywhere with scores of companies including AXA, Disney, GE, Johnson & Johnson, Intel, Kraft Foods, and Procter & Gamble.

Yoni is a keynote speaker at conferences (ISPIM – International Society for Professional Innovation Managers; PEX – Process Excellence Network; PDMA – Product Development and Management Association). He is also faculty at Columbia University Business School, teaching “Innovate on Demand” and “Design Your Innovation Blueprint” Executive Education courses while guest lecturing at institutions around the world (Harvard’s iLab, London Business School, and IDC).

Yoni has published articles on the application of the SIT method for Biotech, Business Chemistry, Food & Beverages, Paper and Adhesives, and Multi-Cultural Creativity. He holds a B.A. Magna Cum Laude in Psychology and Sociology from Yeshiva University in New York, where he grew up, and an M.A. Magna Cum Laude in Social-Industrial/Organizational Psychology from Bar Ilan University in Israel, where he now lives.



Carol Tegas

Carol Tegas
Executive Director, Finger Lakes Performing Provide System (FLPPS)

Carol Tegas will lead the Finger Lakes Performing Provider System, a group of healthcare providers and community organizations that have agreed to work together on a new way to deliver care to people who receive Medicaid.

Tegas was the executive director of Rochester Community Individual Practice Association and brings more than two decades of health administration experience to the new organization.

Finger Lakes Performing Provider System is a nonprofit that represents 28 hospitals, 3,000 healthcare providers and more than 600 healthcare and community-based organizations in 13 counties. It recently received $565 million in state funds to work toward improving the results of care, and reducing avoidable emergency department use and hospitalizations by 25 percent over five years.



Dr. Joseph Vasile 

Joseph S. Vasile, MD, MBA
President and Chief Executive Officer, GRIPA

Dr. Vasile is a practicing physician who is Board Certified in Psychiatry with a subspecialty in Geriatric Psychiatry. He has held several hospital and administrative appointments in Rochester, including Chief of the Behavioral Health Network for the Rochester General Health System, Director of Psychiatry and Mental Health Services at the Rochester Rehabilitation Center, Chief Psychiatrist for Geriatric Psychiatry, Intermediate Care and Neuropsychiatry Units at Rochester Psychiatric Center and Director of Acute Psychiatric Services at Strong Memorial Hospital.

Vasile has served on a number of hospital committees dedicated to quality, education, and organizational planning. He has been a member of GRIPA’s Finance Committee since 2003. Dr. Vasile is active in several professional and scientific societies and has published articles in the Journal of Clinical Psychiatry and Schizophrenia Research. He is a member of the American College of Physician Executives and a Distinguished Fellow, of the American Psychiatric Association.

He completed his undergraduate studies at Yale University, received his Doctorate of Medicine degree from the State University of New York at Buffalo and a Masters Degree in Business Administration from the University of Pittsburgh. Following a residency in Psychiatry at the University Health Center of Pittsburgh, Vasile completed a Fellowship in Geriatric Psychiatry at Johns Hopkins Hospital.

Vasile is a Clinical Professor at the Rochester Institute of Technology and a Clinical Assistant Professor of Psychiatry at the University of Rochester School of Medicine and Dentistry.



Kara Odum Walker, MD, MPH, MSHS

Kara Odom Walker, MD, MPH, MSHS
Secretary of the Delaware Department of Health and Services

Dr. Kara Odom Walker was sworn in as Secretary of the Delaware Department of Health and Services on Feb. 6, 2017. As Secretary, she leads the principal agency charged with keeping Delawareans healthy, ensuring they get the health care they need in a fast-changing world, and providing children, families and seniors with essential social services including food benefits, disability-related services, and mental health and addiction treatment. She oversees one of the largest departments in Delaware's government with an annual budget of more than $2 billion.

As Secretary, Dr. Walker chairs the Health Fund Advisory Council, and is a member of the Delaware Health Care Commission and the Delaware Center for Health Innovation Board. Secretary Walker previously worked as the Deputy Chief Science Officer at the PatientCentered Outcomes Research Institute (PCORI), a nonprofit, nongovernment organization in Washington that is authorized by Congress to improve evidence available to help patients, caregivers, employers, insurers and policymakers make informed health care decisions. She managed the Institute's research investments, which totaled $1.6 billion in 2016, toward a planned total of $2.5 billion by 2019.

She is a board-certified practicing family physician and is a Fellow of the American Academy of Family Physicians. Prior to joining PCORI, she was a faculty member of Family and Community Medicine at the University of California, San Francisco. She has worked with several national organizations to advocate for health equity and for access to quality health care in minority and underserved populations, including the National Medical Association, the Student National Medical Association and the American Medical Association. Dr. Walker has been recognized for leadership by Harvard Business School's Program for Leadership Development, the American Medical Association and the National Medical Association. A respected leader, innovator and clinician, she was elected to the National Academy of Medicine (NAM) in 2018. Election to the NAM is considered one of the highest honors in the fields of health and medicine, recognizing individuals who have demonstrated outstanding professional achievement.

Dr. Walker completed her family medicine residency at the University of California San Francisco, graduated with a Masters of Public Health from Johns Hopkins School of Public Health and Masters of Health Services Research from the University of California, Los Angeles, School of Public Health, where she also completed her fellowship in the Robert Wood Johnson Clinical Scholars program and graduated valedictorian from Caravel Academy high school.

Secretary Walker envisions enhancing a Delaware community in which all citizens have the opportunity to access quality, affordable health care in order to attain their optimal health, while working to reduce the cost of that care. She believes in a DHSS that is efficient and effective in terms of service delivery, and is responsive to all Delawareans, including seniors, individuals with disabilities, and people suffering from addiction, serious mental illness or homelessness so they can live and thrive in their communities.



Janet Woodcock, MD

Janet Woodcock, MD,
Director, Center for Drug Evaluation and Research, U.S. Food and Drug Administration

Janet Woodcock is Director of the Center for Drug Evaluation and Research (CDER), at the Food and Drug Administration (FDA). In 2015, Dr. Woodcock also assumed the role of Acting Director of CDER’s newly formed Office of Pharmaceutical Quality, (OPQ). Dr. Woodcock first joined CDER in 1994. For three years, from 2005 until 2008, she served FDA’s Commissioner, holding several positions, including as Deputy Commissioner and Chief Medical Officer, Deputy Commissioner for Operations, and Chief Operating Officer. Her responsibilities involved oversight of various aspects of scientific and medical regulatory operations.

Before joining CDER, Dr. Woodcock served as Director, Office of Therapeutics Research and Review, and Acting Deputy Director in FDA’s Center for Biologics Evaluation and Research. Dr. Woodcock received her M.D. from Northwestern Medical School and completed further training and held teaching appointments at the Pennsylvania State University and the University of California in San Francisco. She joined FDA in 1986.